Good findability of a website depends on many factors. Search engines (Google) determine the position of a Web page on a given keyword, called keywords. Web sites are optimized in a responsible manner are easier to find if some aspects are well covered on your website. Here you should think about:

• Subscribe to Search Engines
• Domain
• Page Name
• Visitors kindness
• Website structure
• Keep it simple
• Natural link building
• Title (title tag)
• Meta description tag
• Meta tag keywords
•  Header
• Page Lyrics
• Unique content
• Internal links in the navigation
• etc

All this can contribute to a good findability of your site that is free and more visitors if you arrange it properly on your website.